Change is constant.
And being flexible helps you stay in the game. But there’s a difference between staying flexible and letting outside noise take over your decision-making. Yes, outside input can be helpful. However, if it starts steering the ship, you risk losing what makes your business yours.
Here’s what to watch out for.
Don’t give up control
Mission over trends every time. If your decisions start to reflect trends more than your own mission, you’re heading into trouble. Stay grounded in your values. Let them guide your actions. Trends can support your goals. They should not rewrite them.
Do this: Before making a decision based on outside input, ask, “Does this support what we’re really here to do?”
Be on the lookout for short-term thinking
Don’t abandon your long-term strategy. Chasing quick wins pulls your focus from long-term results. It’s easy to make reactive moves under pressure. Short-term thinking rarely builds something that lasts.
Do this: Ask. “What will this move mean six months from now?”
Don’t bet the farm on trends
Markets shift. Forecasts are often wrong. Plans shouldn’t be built on what’s popular right now. That’s a quick way to set yourself up for a costly reset later.
Do this: Pair outside data with your own experience and customer feedback.
Make sure the strategy fits your business
You started your company or business for some reason. Someone’s playbook isn’t necessarily going to work for you. If you do, adjust for context to avoid confusion, wasted time, and missed opportunities.
Do this: Stop and ask, “What parts of this actually apply to us, and what doesn’t?”
Keep space for original thinking
If you rely on the ideas of others, you lose your voice. Fresh thinking rarely comes from following someone else’s lead. Observe your business closely and ask different questions.
Do this: Set regular time aside for internal brainstorming.
Build your inner strength
You can’t pivot if everything you’re doing is based on what others say and do. Businesses with a clear internal compass recover faster and respond more effectively under stress.
Do this: Ask yourself, “If things change tomorrow, do we know who we are and what we stand for?”
External input can absolutely help.
However, it should never be a replacement for clarity of your identity, values, and goals. Make space for outside insights, but let your own judgment lead. That’s how you stay steady and strong, no matter what comes next.
Dan O'Brien | Author & Consultant 