It’s hard to imagine an editor of the future without thinking about how much the role has already changed. Editors once focused on grammar, structure, and style guides. Now, strategy, SEO, distribution, and product marketing are part of the package. Ten years from now? The skill set will be broader, sharper, and more business-minded thanContinue reading “Editorial Resume: 2035 Edition”
Category Archives: writing
Content is Still King
Long before the advent of the internet and the niche digital marketing that followed, content ruled from on top the mountain. A well-placed turn of phrase or the right kind of narrative that sparked a story in a consumer’s mind dominated the advertorial world. As the world advanced, so too did the marketing industry, alongContinue reading “Content is Still King”
A Writing Perspective from the Other Side of the Fence
Life as a writer can be hard sometimes. Success is elusive; fans shift as often as a summer wind. Yet, we persevere––writing into the late hours of the night and waking in the early hours of the morning to enter, for a time, the worlds we create. When I first started writing, more than aContinue reading “A Writing Perspective from the Other Side of the Fence”
Dan O'Brien | Author & Consultant 