The Marketing Blues

Writing a book is difficult; revising and editing is an odyssey. However, marketing looms large, hanging around your neck like an anchor. Indie authors face an uphill battle. There are hundreds of thousands of new books created each year across a myriad of genres. Depending on the pool you dive into, you may (or mayContinue reading “The Marketing Blues”

On Strong Female Characters, Face-less Heroes, and Myriad Personalities

When I started writing Sixth Prime, I decided early on to do something very deliberate: I would make half the main characters women; I would make sure the personalities better reflected the myriad of the human experience; and I would describe characters without using skin color or any physical identifiers. You might be wondering: what exactlyContinue reading “On Strong Female Characters, Face-less Heroes, and Myriad Personalities”

Is impatience the real enemy of reaching your goals?

If you are like most writers, the excitement of writing a book can very nearly be everything you need to finish and publish, to reach your goal. In many ways, this is true of all goal-setting behavior. I was lamenting the other day that I really wanted to be done with Sixth Prime (seriously, click andContinue reading “Is impatience the real enemy of reaching your goals?”

Why I’m A Coward

We all have something that we really want in our lives. Perhaps it is a dream that we actively and purposefully ignore; maybe it is something just on the periphery of our awareness. In my opinion, either we are honest about what we really want or we allow ignorance of it to guide our actions.Continue reading “Why I’m A Coward”

The Psychological Advantage

According to Forbes, 39.2% of psychology majors coming right out of college had an offer for a job somewhere. Of course, the knowledge and skill base of your average graduate is pretty variable, but it does speak to the utility of a background in psychology. Most companies, at some point or another, fall into aContinue reading “The Psychological Advantage”

Cut the Spam and Offer Value

We have all experienced the deluge of spam emails from companies we have subscribed to with the good-faith idea that we would be getting value, not fluff. On the other hand, many business professionals have been in the unenviable position of knowing that an email marketing campaign converts (and they really do), but not reallyContinue reading “Cut the Spam and Offer Value”

Excellence is a habit

The notion of excellence transcends culture; every nation and tribe has a concept of what it means to have unusually good talent, or being possessed of extraordinary talent. It is not just hyperbole. These precepts were predicated on surpassing measurable standards of performance, whatever the domain. When you talk about excellence in your company (orContinue reading “Excellence is a habit”