The Marketing Blues

The Marketing Blues

Writing a book is difficult; revising and editing is an odyssey.

However, marketing looms large, hanging around your neck like an anchor. Indie authors face an uphill battle. There are hundreds of thousands of new books created each year across a myriad of genres. Depending on the pool you dive into, you may (or may not) have a bastion of potential supportive fans.

Unfortunately, the grind is indeed a millstone.

You must learn to embrace the suck.

I love a rousing speech, but marketing is about discipline and a real desire to share what you have made with the world. Often, in the throes of sending out review emails or contacting media outlets, you are struck by a desperation to simply give up. You might consider just being content with having completed a book.

And truthfully, finishing a book is a real accomplishment. Very real.

Some things that help me get through the grind (and also result in some progress):

  1. Advertising.  Not everyone has the budget to run a full-page ad in The New York Times (I certainly don’t). However, you can chip away with a smaller budget using Facebook, Twitter, and Amazon. If you ran an ad 2-3 times a week, you might be able to run an ad that reaches 10,000 new potential readers for as little as $50.
  2. Starting a conversation. You’re probably on social media; you probably even retweet some truly interesting people. But you likely aren’t having a conversation. The importance of this is in building relationships, showing potential readers that you don’t just want to sell them something: you want to make them a lifelong reader.
  3. Talking to someone new. Every so often I like to shoot for the stars and reach out to someone on social media who’ll probably never respond. You don’t need to tweet Chris Pratt in order to talk to someone new. You could reach out to a columnist you admire (Lauren Duca) or just someone who covers your genre to say you enjoyed what they wrote. Writers are always excited to hear from people who enjoyed their work.
  4. Making a plan. Wondering what to do next? Decide what you want to do. Sell 10 books today? Sell 10,000 books by the end of the year? Get a thousand new followers on Twitter by the end of the year? Figure out what you are aiming for and then build a step-by-step plan to reach it. That’s what I do anyways.
  5. Throwing out the plan. Then sometimes plans change…goals change. You need to adapt with them. Throw out what wasn’t working and plan for something new. The world is constantly changing; you need to be changing with it.

All I know is that if you are unwilling to share your book, then potential readers will likely not be interested in reading it.

 

Purchase Sixth Prime before Fifth Prime arrives!

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On Strong Female Characters, Face-less Heroes, and Myriad Personalities

Sixth Prime

When I started writing Sixth Prime, I decided early on to do something very deliberate: I would make half the main characters women; I would make sure the personalities better reflected the myriad of the human experience; and I would describe characters without using skin color or any physical identifiers.

You might be wondering: what exactly is the point of that?

Women represent half the population

I would be remiss if I ignored the statistics right in front of me. More than half of the world’s population is female, so why wouldn’t I include a representative number of female characters? I’m talking about adventurers and villains, scientists and soldiers, and everything in between. The goal should be to tell the best possible story. I waited until I had outlined everything, and then randomly assigned characters as men and women (this includes romantic relationships as well, so buckle your seatbelts).

Personality guides behavior and decision-making.

I went to graduate school for psychology, and as such I’ve always had a fascination with why people do what they do. This, naturally, translated into thinking about how I could smuggle personality psychology into a narrative. The Prime saga, beginning with Sixth Prime, is an attempt to do just that. I wanted readers to feel like they were represented by one of the characters in such a way that the decisions and consequences felt more real to them.

The reader should decide how the characters look.  

I know it’s a long shot, but maybe (just maybe) the Prime Saga becomes a movie or limited series. I bring this up because nothing is worse than people arguing how characters should look or the kinds of actors or actresses who should play them. Really, even if an adaptation is not in order, I love the idea of people coming to their own conclusions about how a character should look based on their choices, personality, and behavior. I want the characters to be defined by how they make readers feel; I want a reader to be able to see themselves in the character and as the character.

 

Here is the working teaser:

2.3.5.7.11.13.

A war brews as a galaxy struggles to maintain a peace treaty signed in haste. The Commonwealth boasts sprawling cities built upon slums. The Sovereignty has placed the yoke of industry upon its citizens. Sixteen men and women are connected in a way they cannot yet understand. A murder of a prominent artist begins a chain of events that will ultimately determine the fate of the universe.

Only thirteen will remain.

In the end, there can be only one Prime.

Are you a Prime?

 

Interested yet? I sure hope so. If you are, then how about a brief excerpt? Check it out at: https://authordanobrien.com/2016/07/28/preview-of-sixth-prime/

Perhaps you want to grab the Kindle version for only $2.99? http://www.amazon.com/dp/B01ENLPOVG

 

 

Is impatience the real enemy of reaching your goals?

If you are like most writers, the excitement of writing a book can very nearly be everything you need to finish and publish, to reach your goal. In many ways, this is true of all goal-setting behavior. I was lamenting the other day that I really wanted to be done with Sixth Prime (seriously, click and give it a read) because I think it will resonate with readers. Even though there is still another draft to go before several rounds of edits, and then design, I wanted it now.

Why is that I wonder?

The impatience paradox. I talk a lot about starting goals and setting goals, but very little about completing a goal when you have stalled in the middle. I like to call this the impatience paradox. This is the overwhelming feeling that creeps in mid-goal, which is usually accompanied by fatigue with the process and a burning, irrational desire that people should already be supportive of the finished product (or goal). For writers, this is often the moment when you think this book could be “the one,” and you really just want everyone to be sharing and reading and writing and freaking out over it. As normal as that sounds (impatience happens to everyone in pursuit of a goal, especially if that goal is within reach), it can be a productivity and discipline killer. It can make you switch your focus or collapse beneath the weight of wanting it to be done. So what can you do?

Overcoming impatience. Don’t let impatience keep you from reaching your goals. In order to get past impatience, you need to recognize it for what it is: fear. More than likely, you are having anxiety about the outcome of your goal, or how achieving your goal will affect you. Once you publish that book, people will react to it. What if they hate it? What if they love it? What if it doesn’t sell? What if people want more? Regardless of how it makes you feel, you need to remember that you started down this path for a very good reason. You had a goal; don’t give up now.

Reaching your goals. So, how do you get back on track? Simple: remember why you started down this path in the first place. Return to both the long-term goal you set in the beginning and the smaller goals in support of it. Rebuild those behavior-reward dyads once more and trend toward discipline; make the goal more important than the smaller roadblocks you put in your way. Use the simple formula of pairing the behavior that needs to be completed (writing every day) in order to reach your goal (finishing your novel) with a reward you only get when you perform that behavior (writing every day, just in case you forgot).

Being able to embrace that you are impatient, and can still reach your goals, sets you up for success in the future. The real enemy is giving up.

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