What it was Behavioral marketing is still the go-to for major companies, as well as smaller professionals. The purpose being very simple: use information to tailor a personal experience instead of bludgeoning people with the same message time and again. The digital age helped usher in this type of advertising, as analytics and cookies overtookContinue reading “Changing of the Guard: What Behavioral Marketing Has to Become”
Tag Archives: email marketing
Cut the Spam and Offer Value
We have all experienced the deluge of spam emails from companies we have subscribed to with the good-faith idea that we would be getting value, not fluff. On the other hand, many business professionals have been in the unenviable position of knowing that an email marketing campaign converts (and they really do), but not reallyContinue reading “Cut the Spam and Offer Value”
Dan O'Brien | Author & Consultant 