Why It’s the Highest-ROI “Unsexy” Project You’ll Ever Run TL;DR The Not-So-Scary A-Word The word “audit” sounds like a visit to the dentist, necessary but deeply avoidable. For founders, it conjures images of clipboards, compliance, and a week lost in a spreadsheet dungeon. Here’s the reality: a founder-friendly audit is simply a disciplined look underContinue reading “The Founder’s Survival Audit”
Tag Archives: marketing
Bailing Out the Passenger Side
Change is constant. And being flexible helps you stay in the game. But there’s a difference between staying flexible and letting outside noise take over your decision-making. Yes, outside input can be helpful. However, if it starts steering the ship, you risk losing what makes your business yours. Here’s what to watch out for. Don’tContinue reading “Bailing Out the Passenger Side”
Content is Still King
Long before the advent of the internet and the niche digital marketing that followed, content ruled from on top the mountain. A well-placed turn of phrase or the right kind of narrative that sparked a story in a consumer’s mind dominated the advertorial world. As the world advanced, so too did the marketing industry, alongContinue reading “Content is Still King”
Procrastinate Procrastination (Or How I Learned to Love Setting Goals)
There are countless articles spread across the vast universe that is the internet on how to eliminate procrastination; to put a finer point on it, all that has been said on the subject has been studied, collated, optioned, and opined about. We all know that procrastination is kryptonite for successful business practices (and not toContinue reading “Procrastinate Procrastination (Or How I Learned to Love Setting Goals)”
Changing of the Guard: What Behavioral Marketing Has to Become
What it was Behavioral marketing is still the go-to for major companies, as well as smaller professionals. The purpose being very simple: use information to tailor a personal experience instead of bludgeoning people with the same message time and again. The digital age helped usher in this type of advertising, as analytics and cookies overtookContinue reading “Changing of the Guard: What Behavioral Marketing Has to Become”
Dan O'Brien | Author & Consultant 