If you are like most writers, the excitement of writing a book can very nearly be everything you need to finish and publish, to reach your goal. In many ways, this is true of all goal-setting behavior. I was lamenting the other day that I really wanted to be done with Sixth Prime (seriously, click andContinue reading “Is impatience the real enemy of reaching your goals?”
Tag Archives: Dan O’Brien
The Psychological Advantage
According to Forbes, 39.2% of psychology majors coming right out of college had an offer for a job somewhere. Of course, the knowledge and skill base of your average graduate is pretty variable, but it does speak to the utility of a background in psychology. Most companies, at some point or another, fall into aContinue reading “The Psychological Advantage”
Procrastinate Procrastination (Or How I Learned to Love Setting Goals)
There are countless articles spread across the vast universe that is the internet on how to eliminate procrastination; to put a finer point on it, all that has been said on the subject has been studied, collated, optioned, and opined about. We all know that procrastination is kryptonite for successful business practices (and not toContinue reading “Procrastinate Procrastination (Or How I Learned to Love Setting Goals)”
Changing of the Guard: What Behavioral Marketing Has to Become
What it was Behavioral marketing is still the go-to for major companies, as well as smaller professionals. The purpose being very simple: use information to tailor a personal experience instead of bludgeoning people with the same message time and again. The digital age helped usher in this type of advertising, as analytics and cookies overtookContinue reading “Changing of the Guard: What Behavioral Marketing Has to Become”
Cut the Spam and Offer Value
We have all experienced the deluge of spam emails from companies we have subscribed to with the good-faith idea that we would be getting value, not fluff. On the other hand, many business professionals have been in the unenviable position of knowing that an email marketing campaign converts (and they really do), but not reallyContinue reading “Cut the Spam and Offer Value”
The customer is not always right
One great colloquialism has ruled business as long as there has been commerce: the customer is always right. While being exhaustively customer-facing can be lucrative, there is a real possibility for burnout and creating distance from your core values. The long-term success of a business depends on emotional and financial currency, though not always inContinue reading “The customer is not always right”
Excellence is a habit
The notion of excellence transcends culture; every nation and tribe has a concept of what it means to have unusually good talent, or being possessed of extraordinary talent. It is not just hyperbole. These precepts were predicated on surpassing measurable standards of performance, whatever the domain. When you talk about excellence in your company (orContinue reading “Excellence is a habit”
Full Court Press: Chasing the Gold Medal Since 1992
(An important note: standard deviations and effect size were purposely left out of the reporting of the statistics for ease of reading) An Overview When the conversation began to build and people started to take sides, I decided that I wanted to investigate the 1992 Olympic Men’s Basketball team, affectionately known as the Dream Team,Continue reading “Full Court Press: Chasing the Gold Medal Since 1992”
Dan O'Brien | Author & Consultant 